Based in Crawley, West Sussex, Virgin Holidays was formed in 1985 and has grown to become one of the largest and most successful long-haul scheduled tour operators in the UK. Virgin Holidays offers holidays worldwide with destinations including the USA and Canada, the Caribbean, Africa, the Middle East, India, the Indian Ocean, the Far East, Australia and the South Pacific. Moreover, the company offers ski packages, cruises and tour holidays. Virgin Holidays has its own network of stores throughout the UK and was voted Best Long Haul Operator at the TTG Awards 2010 and won 13 awards at the British Travel Awards 2010, including Best Package Holiday Company Long Haul, as voted by customers. It was recognised as a Consumer Superbrand in 2011, voted one of the UK's strongest brands by experts and consumers.